Call Us Now
+91 89765 50328
Project Goals
SWISStours has come to us with the purpose of dramatically improving their website’s organic rankings and visibility for high-intent travel keywords. The purpose was to turn SWISStours into an authority in the area of planning travel to Switzerland, using SEO to increase qualified traffic, create brand authority and generate more inquiries for their tours and travel packages.
- Own top Switzerland travel and itineraries search results.
- Increase rankings and organic traffic for key intent-based and conversion-focused keywords.
- Expand coverage of itineraries, destination and package search intents.
- Build SWISStours to be a recognized, trusted resource for travelers to Switzerland.
Strategy & Execution
1. Keyword Targeting & Content Optimization
In-depth keyword research detected important queries relating to travel in Switzerland:
- swiss 4 days itinerary
- places visit switzerland
- switzerland things to do
- places to go in switzerland
- paris and switzerland itinerary
- swiss tourism packages
The main actions involved were:
In-depth content rewrites for itinerary, places and package pages that made use of these keywords naturally, in titles, headings and the body/text.
Data markup was applied to improve for the potential of rich snippets, which should improve click through rates.
Structural internal linking improvements made in all pages to improve relevancy, keyword strategy and equity distribution throughout the main landing pages themselves.
2. Technical SEO Improvements
Corrected crawl issues and enhanced overall site structure to improve site navigation and indexing.
Optimized mobile performance, improved page speed, optimizing for the user experience best practices of both areas.
3. Authority & Trust Development
Produced comprehensive guides and expert tips on travel advice, supporting E-A-T (Expertise, Authoritativeness, Trustworthiness).
Built high quality links using outreach and due diligence with reputable travel blogs and news sites, amplifying authority signals for important landing pages.
| Keywords | Previous Position | Current Position | Traffic Increase |
|---|---|---|---|
| swiss 4 days itinerary | Not ranked | Page 1 | +140% |
| places visit switzerland | Page 3 | Top 5 | +110% |
| switzerland things to do | Page 2 | Page 1 | +98% |
| places to go in switzerland | Not ranked | Top 10 | +120% |
| paris and switzerland itinerary | Not ranked | Page 1 | +80% |
| swiss tourism packages | Page 4 | Top 3 | +160% |
- Total Organic Traffic: Increased by 125% relative to previous period.
- Inquiries and Leads: Notable increase in travel package inquiries and submissions from contact form.
- Brand Visibility: SWISStours is now prominently identified in “People Also Ask,” featured snippets and image packs for high conversion terms
Main Takeaways
- Strategic keyword mapping and focused content are essential for competitive travel verticals.
- Technical developments and solid authority building allow for ongoing growth of rankings and rank movements.
- Constant on-page and off-page activity generated organic visibility power and qualified leads for SWISStours.
- The SWISStours success story illustrates the power of data-driven SEO in travel—achieving real, measurable business returns through search.