Call Us Now
+91 89765 50328
Project Goals
Steampress has contacted us to significantly grow its brand awareness and organic reach within the shoe cleaning and laundry space. The goal is to solidify Steampress’s presence as a trusted authority in premium shoe care while maximizing SEO traffic, brand authority, and customer inquiries for shoe laundry and cleaning services.
- Own top search results for shoe cleaning, shoe laundry, and sneaker care services.
- Increase rankings and organic traffic for high-intent and service-focused keywords.
- Expand coverage for shoe care, sneaker restoration, and premium cleaning-related search intents.
- Build Steampress into a recognized and trusted authority in the shoe laundry and cleaning industry.
Strategy & Execution
Keyword Targeting & Content Optimization
We focused on high-intent, location-driven queries to capture customers actively searching for shoe repair mumbai and shoe laundry mumbai via local maps. Core service pages were rewritten to emphasize Shoe Repair expertise and Professional shoe repair, supported by educational content around care routines and fast fixes. Blog posts and FAQs addressed everyday maintenance using sneaker wipes and when to choose Shoe washing services or a Shoe laundary service for deep cleans. We also built a category hub for shoe laundry to strengthen local visibility.
Keyword coverage (natural usage across titles, H1/H2, body, FAQs, and alt text):
- shoe repair mumbai — 1
- shoe laundry — 1 (local maps context)
- shoe laundry mumbai — 1 (local maps context)
- sneaker wipes — 6
- Shoe Repair — 6
- Shoe laundary service — 2 (local maps context)
- Shoe washing services — 3 (local maps context)
- Professional shoe repair — 8
Technical SEO
- Ensured fast, mobile-first performance for local users navigating to Shoe Repair and Professional shoe repair pages.
- Implemented LocalBusiness and Service schema to reinforce shoe laundry and Shoe washing services relevance in Mumbai SERPs.
- Streamlined internal links from guides on sneaker wipes and cleaning tips to conversion pages (booking and pricing).
Authority & Local Maps
- Built location pages targeting “near me” variants for shoe laundry mumbai and Shoe laundary service with consistent NAP, reviews, and geo-optimized images.
- Published practical care guides (e.g., when sneaker wipes are enough vs. when Shoe washing services are required).
- Earned mentions from fashion/lifestyle sites highlighting Professional shoe repair results and Mumbai-specific turnarounds.
| Keywords | Previous Position | Current Position | Traffic Increase |
|---|---|---|---|
| shoe repair mumbai | Not ranked | Page 1 | +150% |
| shoe laundry | Page 3 | Top 5 (Local Maps) | +115% |
| shoe laundry mumbai | Page 2 | Page 1 (Local Maps) | +102% |
| sneaker wipes | Not ranked | Top 10 | +128% |
| Shoe Repair | Page 4 | Top 3 | +170% |
| Shoe laundary service | Not ranked | Page 1 (Local Maps) | +118% |
| Shoe washing services | Page 3 | Top 5 (Local Maps) | +109% |
| Professional shoe repair | Page 5 | Top 2 | +185% |
Performance Results
- Total Organic Traffic: Increased by 138% compared to the previous period.
- Inquiries and Leads: Saw a 92% growth in customer bookings and service inquiries via local maps and direct calls.
- Brand Visibility: Steampress is now featured in Google Local Pack, featured snippets, and “People Also Ask” results for high-intent keywords like shoe repair mumbai, professional shoe repair, and shoe laundry services.
Main Takeaways
- Keyword-driven content optimization helped Steampress dominate searches for shoe laundry mumbai and professional shoe repair.
- Technical SEO upgrades (faster site speed, structured data, and mobile-first optimization) improved overall search performance and user experience.
- Consistent authority building through backlinks, local citations, and shoe care guides reinforced trust and credibility.
- The Steampress SEO journey highlights how a focused, data-driven approach in niche services like shoe laundry and repair can deliver tangible results: stronger visibility, more inquiries, and a sustainable rise in organic growth.