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Project Goals
Eva’s founder approached us just three days before their Shark Tank India pitch event, seeking instant brand awareness and visibility. The urgent objective was to ensure Eva ranked for its branded keywords within 24 hours and to amplify visibility through Google Ads during and after the televised pitch. We crafted a rapid SEO strategy combined with high-intent paid campaigns to achieve maximum exposure, brand recall, and lead generation around the event.
- Ranked Eva’s branded keywords in less than 24 hours, ensuring strong visibility during Shark Tank buzz.
- Achieved 18,000+ organic visitors in the first week, leveraging keyword optimization and technical SEO boosts.
- Launched targeted Google Ads campaigns that generated over 220,000 brand impressions during the pitch window.
- Strengthened brand authority on Google SERPs with branded keyword dominance, People Also Ask visibility, and local presence.
- Achieved a CTR of 7.9% on branded Google Ads, maximizing conversions within a short time frame.
- Established Eva as a recognized brand in oncology innovation, capitalizing on Shark Tank exposure.
Eva Overview:
Eva Scalp Cooling System is Asia’s pioneering medically-approved scalp cooling solution, designed to address the emotional and physical challenge of chemotherapy-induced hair loss. Developed by Stemtech Medical Devices, Eva combines advanced technology with patient-centered innovation to restore dignity and confidence during cancer treatment.
Key Highlights
- India’s first scalp cooling system: Eva is the first domestically manufactured and distributed scalp cooling system, setting a new standard in cancer care innovation.
- Advanced, sharable technology: The system includes the NextGen Duo 2000 and SmartFit Cool Wrap, ensuring precise cooling, easy integration into chemotherapy protocols, and comfort for patients of all head sizes.
- Safety and trust: Eva has earned recognition from leading oncology bodies and approval from India’s central regulatory authority, establishing its reliability and effectiveness.
- Mission-driven foundation: Founded by Raghuveer Surupa, an IIM alumnus inspired by personal experience, Eva was created to help cancer patients reduce hair loss and regain confidence.
- Proven impact: With more than 3,000 successful sessions across 18 cancer centers, Eva has already made a measurable difference in patient care.
- Market validation: The brand gained credibility through Shark Tank India, securing investment and nationwide recognition.
- Accessible pricing: Eva’s strategic pricing makes it more affordable than global alternatives, enabling broader adoption in India and other developing regions.